Cookie Policy

Effective Date: 4 December 2025

Cookie Policy

At GRITFIT.AI, we respect your privacy and are committed to transparency in how we use cookies and similar technologies. This Cookie Policy explains what cookies are, which cookies we use (we only use essential cookies), why we use them, and how you can control them. We comply with UK and EU data protection laws (UK GDPR and EU GDPR) and applicable privacy regulations in our use of cookies.

What Are Cookies?

Cookies are small text files containing letters and numbers that are downloaded onto your device when you visit a website . Cookies serve various functions – for example, they can remember your preferences, items in your shopping basket, or count visitors to a page . In short, a cookie acts as a memory for the website, allowing it to recognize your device on subsequent visits.

There are different kinds of cookies:

  • First-party cookies are set by the website you’re visiting (in this case, by GRITFIT.AI).
  • Third-party cookies are set by external services or sites (for example, advertisers or analytics providers).
  • Cookies can also be session cookies (temporary cookies that expire when you close your browser) or persistent cookies (which remain on your device for a set period or until you delete them).

Important: Under the law, cookies that are not strictly necessary for a website’s operation generally require your consent, whereas cookies that are strictly necessary can be used without consent (though you still must be informed). GRITFIT.AI only uses cookies that are strictly necessary for our service to function.

Types of Cookies We Use (Essential Cookies Only)

Strictly Necessary Cookies: These are the only type of cookies GRITFIT.AI uses. They are essential for the website to work correctly – without them, core functions like logging in and viewing secure areas of the site would not be possible . Because the service you request (such as accessing your account) cannot be provided without these cookies, they are considered “strictly necessary.” For these essential cookies, consent is not legally required, but we still provide you with clear information about them in this policy .

We do not use any non-essential cookies. This means:

  • No analytics or performance cookies: We do not use Google Analytics, Meta Pixel, Hotjar, or any similar analytics/tracking tools. We do not collect data for website statistics via cookies.
  • No advertising or marketing cookies: We do not use cookies for advertising, ad targeting, or marketing purposes. You will not receive third-party advertising cookies or tracking pixels on our site.
  • No personalisation or preference cookies: We do not use cookies to remember user preferences or personalise content. All user personalisation is handled securely on our servers within your account, without using cookies for tracking.
  • No social media or third-party cookies: We do not embed social media cookies or any third-party cookies on our site. All cookies are first-party cookies set and used by GRITFIT.AI only.

All cookies on GRITFIT.AI are first-party cookies and only used by us. We do not allow any third parties to set cookies via our website, and we do not share or sell any data from our cookies to third parties. The information collected by our cookies is used solely to provide and secure our services to you.

How and Why, We Use Cookies

We use a minimal number of essential cookies for the following purposes:

  • Login and Session Management: When you log into GRITFIT.AI, a cookie is set to keep you logged in as you navigate between pages. This session cookie allows you to use your account without having to re-enter your credentials on every page. It essentially remembers that you have authenticated, so you remain logged in until you log out or the session expires. This cookie is necessary to provide the service you expect (a continuous, logged-in experience). For example, authentication/session cookies identify and verify you after login so you can securely access your account. Without these, the website wouldn’t know who you are from page to page.
  • Security: We use cookies to protect your account and our platform. For instance, a security cookie may be used to help prevent fraudulent use of your account or unauthorized access. These cookies might store a security token or identifier that the site uses to validate requests (helping to prevent cross-site request forgery attacks or to detect multiple failed login attempts). Such user-centric security cookies help us detect and prevent suspicious or malicious activity to keep your data safe . In short, they ensure that it’s really you making requests on your account and not an attacker.
  • Cookie Consent Preference: If you interact with our cookie banner (for example, if you choose to “Accept” or “Reject” non-essential cookies), we use an essential cookie to remember your preference. This means that once you’ve made a choice, the site will store that choice, so we don’t keep asking you on every visitaboutcookies.org. For example, if you click “Reject all non-essential cookies”, we set a cookie that remembers this setting, and our site will honour your choice by not attempting to set any optional cookies. This preference cookie is strictly necessary to comply with legal requirements and to improve your experience (so you’re not repeatedly shown the consent banner once you’ve decided) aboutcookies.org.
  • Core Functionality: In general, any cookie we set is there to enable features you have requested. For instance, if our platform had a feature like a shopping cart or form that spans multiple pages, a cookie might be used to remember your inputs temporarily (so you don’t lose information while filling out a multi-step form). These would also be considered necessary for providing the service. (As of now, GRITFIT.AI is primarily a fitness AI platform, so our main cookie usage is for login and security as described above).

We do not use cookies for any purpose other than the above core functions. We do not use cookies to track your browsing behaviour across other websites, to build a marketing profile on you, or for advertising. The essential cookies we use contain minimal information – usually just anonymous identifiers (random strings of letters/numbers) that correspond to your session. They do not contain sensitive personal details in themselves. GRITFIT.AI does not store any personal data in cookies beyond what is necessary for running the service (for example, we don’t store your name or email in a cookie, just a session ID linked to your account on our servers).

Furthermore, any data collected via these essential cookies is not shared with any third party. We do not sell, rent, or disclose your cookie data to others. The data is used internally solely to facilitate logins, maintain sessions, and ensure security. Our use of cookies is fully in accordance with the principle of data minimisation under GDPR – we only use what is needed to serve you.

Managing and Disabling Cookies

We believe in giving you control over your cookies. Here are the ways you can manage or disable cookies when using GRITFIT.AI:

  • Cookie Consent Banner: When you first visit our site, you will see a cookie banner. Because we only use essential cookies, this banner is primarily informational and to offer you peace of mind. It allows you to “Accept” or “Reject” non-essential cookies and manage preferences. Currently, selecting “Reject” will simply confirm that we won’t use any non-essential cookies (which we don’t anyway), and selecting “Accept” will allow them (though none are in use at this time). In practice, whether you accept or reject, your experience on GRITFIT.AI will remain the same, since we are not setting any optional cookies by default. The banner’s purpose is to be transparent and to comply with UK/EU requirements that users be given a choice for non-essential cookies . We still provide this choice so that you’re in control, and in case we ever introduce new categories of cookies in the future (they would be opt-in only).
    • Remembering Your Choice: If you select an option on the cookie banner, an essential cookie (as mentioned above) will remember your choiceaboutcookies.org. You won’t see the banner again on your next visits unless you clear your cookies or change your preferences. If you ever want to change your choice, you can usually find a “Cookies” or “Cookie Settings” link in our website footer or settings menu. Clicking that will bring back the preferences for you to adjust. (If you have any trouble finding it, you can also clear GRITFIT.AI cookies from your browser, which will reset the banner to appear again.)
  • Browser Controls: You have the option to control and delete cookies through your web browser settings at any time. All modern browsers let you see what cookies are set and to delete them, as well as block cookies from being placed. For example, you can configure your browser to refuse all cookies, to accept only first-party cookies, or to notify you when cookies are being set. Each browser has a slightly different way to do this . You can usually find these options under the “Privacy” or “Security” section of your browser’s settings. For convenience, here are links to instructions for managing cookies on popular browsers:
    • Google Chrome – Managing Cookies
    • Mozilla Firefox – Cookies Settings
    • Microsoft Edge – Cookies and Privacy
    • Apple Safari – Manage Cookies

You can also find general guidance at AllAboutCookies.org which provides detailed information on how to control and delete cookies in various browsers .

Please note: If you disable or delete cookies for GRITFIT.AI (or if you block all cookies by default), certain essential functions of our site may not work properly. For example, if you block cookies entirely, our site will not be able to keep you logged in, meaning you might not be able to log in or stay logged in as you navigate. Similarly, if you delete cookies, any preferences (including the cookie consent choice) will be lost, and you will see the cookie banner again and need to log in again as a new session will be started. We recommend allowing at least the essential cookies so that you can use our services as intended. Remember, our essential cookies do not pose a privacy risk as they are used only for the operational purposes described above.

Essential Cookies Used by GRITFIT.AI

For full transparency, below is a list of the essential cookies that may be set by our website, along with their purpose and expiration. (Note: We have included example cookie names; the exact names/values might vary slightly, but the functions remain as described.)

Cookie Name

Purpose

Expiration

session_id (example)

Maintains your session login state. This cookie keeps you logged in as you move between pages, so you don’t have to log in repeatedly. It also helps associate your requests with your account securely. Strictly necessary for account access.

Expires when you close your browser (session cookie).

security_token (example)

Protects your account and our site by verifying requests (for example, a CSRF token to prevent unauthorized commands) and detecting irregular usage. This cookie helps ensure that actions on the site are performed by the logged-in user. Strictly necessary for security.

Expires when you close your browser or shortly after (session cookie).

cookie_consent (example)

Remembers your choice on the cookie consent banner (whether you accepted or rejected non-essential cookies). This prevents the banner from re-appearing on every visit and ensures we honour your preferencesaboutcookies.org. Strictly necessary to enforce your cookie settings.

1 year (persistent cookie).

Please note: The names above are illustrative. Actual cookie names on our site might be formatted differently, but we will update this table if any changes occur. All the above cookies are first-party (set by gritfit-ai.com) and essential. We do not use any third-party or non-essential cookies, as noted.

Your Choices and Additional Information

By using our site with your browser settings adjusted to accept cookies (and by clicking “Accept” on our cookie banner if it’s presented), you acknowledge our use of essential cookies as described in this policy. If you do not agree to the use of these essential cookies, your option is to adjust your browser settings to block cookies (bearing in mind this will hinder the functionality as explained).

We want to reiterate that our use of cookies is minimal and purely for the operation of the service you expect. We will not deploy new types of cookies without updating this policy and obtaining any necessary consents. If in the future we consider using additional cookies (for example, to enable new features or gather usage feedback), we will inform you and, if they are not strictly necessary, ask for your consent before using them.

For more information about how we handle personal data (beyond cookies) and to understand all your rights, please see our Privacy Policy. Our Privacy Policy outlines in detail what data we collect and how we use it, as well as your rights under the UK GDPR/EU GDPR.

If you have any questions or concerns about this Cookie Policy or the use of cookies on our site, you can contact us through the contact information provided in our Privacy Policy. We’re here to help and want you to feel comfortable with how we protect your privacy.

Last updated: December 2025. This Cookie Policy may be updated from time to time to reflect changes in our use of cookies or to comply with legal requirements. We encourage you to review it periodically. Any significant changes will be communicated via our website.

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