Effective Date: 4 December 2025

Acceptance of Terms

Welcome to GRITFIT.AI. These Terms of Service (“Terms”) govern your access to and use of the GRITFIT.AI website, mobile application, and related services (collectively, the “Services”). By accessing or using our Services, you agree to be bound by these Terms and by our Privacy Policy (which is incorporated by reference). If you do not agree with these Terms, you must not use the Services. Using the Services in any manner (including visiting the website or uploading content) constitutes acceptance of these Terms. We may update these Terms from time to time and will post the updated version on our site. Continued use of the Services after changes are posted means you accept the revised Terms.

Eligibility
GRITFIT.AI is intended for use by adults only.
You must be at least 18 years old to create an account, access, or use the GRITFIT.AI website, mobile application, AI features, or any related services (collectively, the “Services”).

By using the Services, you represent and warrant that you are 18 years of age or older and legally capable of entering into a binding contract. We do not knowingly permit individuals under the age of 18 to use the Services, and any account identified as belonging to a user under 18 may be suspended or terminated without notice.

GRITFIT.AI does not offer services to children and does not knowingly collect personal data from individuals under the age of 18.

User Accounts and Security

To access certain features, you may need to create an account. You agree to provide accurate, current, and complete information during registration and to keep it updated. You are responsible for maintaining the confidentiality of your account login credentials and for all activities that occur under your account. You must notify us immediately at our support contact (see Contact Us below) if you suspect any unauthorised use of your account or security breach. We are not liable for any loss or damage arising from your failure to safeguard your account information or for unauthorised access due to your negligence. You may not share your account with others or use someone else’s account without permission.

License to Use Our Services

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the GRITFIT.AI Services for your personal, non-commercial use. This license is provided solely for you to utilise the Services as intended – for example, to interact with our fitness coaching AI, upload your workout data or images for analysis, and receive exercise guidance. You agree not to copy, modify, distribute, sell, or lease any part of our software or Services, nor to reverse engineer or attempt to extract the source code of our software, unless laws prohibit those restrictions. We reserve all rights in and to the Services not expressly granted to you. If you violate these Terms, this license will automatically terminate, and we may suspend or terminate your access.

User Content and Uploads

Our Services may allow you to upload, submit, store, or share content, including but not limited to text, photos, images, workout or health data, and other materials (“User Content”). You retain ownership of your User Content. We do not claim ownership over the content you provide. By uploading or submitting User Content to GRITFIT.AI, you grant us a worldwide, non-exclusive, royalty-free, sublicensable license to use, copy, process, adapt, and create derivative works from your content solely for the purpose of operating, improving, and providing the Services to you. This means, for example, we have your permission to analyse your photos or data through our AI to generate fitness feedback, to display your content back to you (or to persons you authorise) within the app, and to store your data on our servers. We will not publicly display or share your personal User Content without your explicit consent.

Your Responsibilities for User Content: You represent and warrant that you own or have all necessary rights to upload or share any content you provide, and that our use of your content as permitted by these Terms will not violate any law or anyone’s rights. This means, for example, that you will not upload anything that you do not have permission to use, and you will not violate intellectual property rights, privacy rights, or any other rights of others. You remain solely responsible for all User Content you submit and for any consequences of sharing it. We are not responsible for the accuracy, completeness, or legality of User Content that you or other users provide.

You acknowledge that, while your User Content is not published publicly through the Services, GRITFIT.AI staff or service providers may need to access and view your content for moderation, maintenance, or to provide support. We reserve the right (but do not assume the obligation) to refuse to accept, remove, or disable any User Content at our sole discretion, for example if we determine it violates these Terms or is otherwise objectionable. You understand that deleted content may persist in backup copies for a reasonable period of time, but will not be available to others. If you terminate your account, we will delete or anonymize your personal User Content within a reasonable timeframe, except as required to comply with legal obligations or our internal security policies.

Prohibited Uses and Content

We are committed to maintaining a safe, lawful, and respectful environment. By using our Services, you agree NOT to engage in any of the following prohibited activities:

• Illegal or Harmful Content: Do not upload, transmit, or share any content that is illegal, hateful, harassing, threatening, defamatory, obscene, pornographic, or otherwise objectionable. This includes content that exploits or harms minors, depicts violence or graphic harm, or violates any law or regulation.
• Intellectual Property Infringement: Do not upload or share content that you do not own or have permission to use. You must not violate or infringe the copyrights, trademarks, privacy, publicity, or other rights of any person or entity.
• Malicious Code: Do not upload viruses, worms, malware, or any other code intended to disrupt, damage, or interfere with the proper function of the Services. You also must not attempt to bypass or defeat any security or encryption measures used by the Services.
• Unauthorised Access and Misuse: Do not attempt to gain unauthorized access to any accounts, systems, or networks through hacking, password mining, or any other means. You must not probe, scan, or test the vulnerability of our system or network. Additionally, you may not use the Services in a way that disrupts or impedes others from using it (such as engaging in denial-of-service attacks, flooding, or spamming).
• Circumventing Restrictions: Do not use bots, scrapers, or other automated means to access or extract data from the Services, except as expressly permitted. Do not attempt to circumvent any content filtering techniques or security measures we employ or attempt to access areas or features of the Service that you are not authorised to access.
• Improper Use and Conduct: You will not use the Services for any commercial purpose not expressly approved by us. This means you cannot resell our Services or use them to advertise or solicit users for other services without permission. You also must not use the Services to stalk, harass, or impersonate any person, or to collect personal data about others without consent. Any use of the Services that, in our sole judgment, is objectionable, unethical, or in violation of the spirit of these Terms is prohibited.

Violation of any of the above may result in immediate suspension or termination of your account, removal of offending content, and potential legal action. GRITFIT.AI reserves the right to investigate any violation of these Terms and cooperate with law enforcement as required. You understand that you are responsible for your own conduct and any data, text, or files that you create, transmit, or display while using the Services.

Fees, Payments, and Subscriptions

Paid Services: Some features or Services offered by GRITFIT.AI may require payment. For example, we may offer premium subscriptions or one-time purchases for advanced coaching plans or content. If you choose to purchase a subscription or other paid service, you agree to pay all applicable fees and taxes. Prices are listed in the applicable purchase flow and are subject to change.

Subscription Billing: If the Service is offered on a subscription basis, you will be charged in advance on a recurring cycle (e.g. monthly or annually) as per the plan you select. Auto-Renewal: Subscriptions will automatically renew at the end of each billing period unless you cancel beforehand. By providing a payment method, you authorise GRITFIT.AI to charge the applicable subscription fees to your payment method on each renewal.

Cancellation: You may cancel your subscription at any time. If you cancel, your subscription will remain active until the end of the then-current billing period, and you will not be charged for the next period. Please note: Except where required by law, payments are non-refundable and we do not provide refunds or credits for partial subscription periods. For example, if you cancel in the middle of a month, you will not receive a refund for the remaining days. We reserve the right to consider refund requests in exceptional cases at our sole discretion, but we are not obligated to provide any refund.

Payment Methods: You must provide current, complete, and accurate billing information. If your payment method fails or your account becomes past due, we may collect owed amounts using other collection mechanisms, suspend or terminate your access to paid features, and/or remove any applicable discounts. You are responsible for any charges or fees (such as foreign transaction fees or exchange rate fees) incurred due to the payment being processed.

Changes in Fees: Our fees and pricing are subject to change. If we change the subscription fee or price of a Service, we will give you reasonable advance notice, for instance by posting the new price on the site or via email. Fee changes will apply at the start of the next billing cycle following the notice, provided you have been given at least 30 days’ notice prior to the new fees taking effect. If you do not agree to a price change, you may cancel your subscription before the new price takes effect; otherwise, your continued use of the Service after the effective date constitutes your agreement to the updated price.

Free Trials and Promotions: GRITFIT.AI may offer free trial periods or promotional discounts for new users from time to time. Unless otherwise stated, free trials automatically convert to a paid subscription on the first day after the trial period ends. If you sign up for a trial, we will inform you of the length of the trial and the price of the subscription that will begin after the trial. You must cancel before the trial ends to avoid being charged. We reserve the right to modify or terminate promotional offers and trials at our discretion, without prior notice .

Third-Party Payment Processors: We may use third-party payment processors to handle payment transactions. The processing of payments may be subject to the terms and privacy policies of those third parties in addition to ours. GRITFIT.AI is not responsible for any errors by the payment processor. Please review the applicable third-party terms if you pay through an external app store or payment service (for example, Apple App Store or Google Play Store terms if you subscribe through a mobile app).

Intellectual Property Rights

All rights, title, and interest in and to the Services, including any content provided by us (such as software, text, graphics, logos, trademarks, and all intellectual property contained in the Services) are owned by or licensed to GRITFIT.AI. Our content and materials are protected by copyright, trademark, and other intellectual property laws. GRITFIT.AI and our associated logos, designs, and slogans are trademarks/service marks of our company. You do not have any right to use our name or logos without our prior written consent.

You agree not to copy, reproduce, distribute, modify, or create derivative works from any part of our Services or content provided by us, except as expressly permitted by us in writing. You may not remove or alter any copyright, trademark, or other proprietary rights notices from any materials accessed through the Services.

This section does not apply to your own User Content (see “User Content” above for your rights regarding your content). However, any feedback or suggestions you provide to us regarding our Services will be considered non-confidential and non-proprietary. If you choose to give feedback, you agree that we are free to use it (or not use it) without restriction or compensation to you. This helps us improve the product; you relinquish any claim of ownership or royalties in such voluntary feedback.

Privacy

Your privacy is important to us. Our Privacy Policy explains how we collect, use, and protect your personal information. By using the Services, you acknowledge that we will collect and use your data as described in our Privacy Policy. Please review the Privacy Policy to understand our practices. If you do not agree with our data handling practices, do not use the Services. In general, any personal information and User Content you provide will be handled in accordance with applicable data protection laws and our Privacy Policy. We implement reasonable security measures to protect your information, but we cannot guarantee that unauthorized third parties will never be able to defeat those measures. You acknowledge that you provide your personal information at your own risk.

Health and Safety Disclaimer

GRITFIT.AI is a fitness and wellness tool, not a medical or healthcare provider. Before using our Services, please carefully review these health and safety-related terms. By using GRITFIT.AI, you understand and agree to the following:

• Not Medical Advice: The content, exercises, nutrition guidance, and any information provided by GRITFIT.AI (including through our AI agent) are for general informational and fitness purposes only. They do not constitute medical advice or the practice of medicine. GRITFIT.AI is not a licensed medical care provider, and our Services are not a substitute for professional medical advice, diagnosis, or treatment. You should always consult a physician or qualified healthcare provider before starting any new workout program, nutritional plan, or if you have questions regarding a medical condition. Nothing stated or provided by GRITFIT.AI is intended to be, and must not be taken to be, the practice of medicine, nursing, or other professional healthcare advice or services.
• Health Requirements: You should be in good general health and physical condition before using our exercise or nutrition recommendations. If you have any pre-existing medical conditions or injuries – for example, heart/cardiovascular issues, lung or respiratory conditions (such as asthma), high blood pressure, diabetes, joint or orthopaedic problems, neurological conditions, are pregnant, or have had recent surgeries – consult your doctor to ensure that engaging in exercise or dietary changes is safe for you. Our Services do not take into account your personal medical history or conditions, and certain exercises or diets may not be suitable for you. It is your responsibility to know your limits and any factors that might affect your ability to exercise safely.
• No Guarantee of Results or Accuracy: Fitness and nutrition information is constantly evolving, and while we strive to provide useful and up-to-date guidance, we do not guarantee the accuracy, completeness, or usefulness of any information provided. The workouts, tips, and recommendations offered by the AI or any GRITFIT.AI content may not reflect the latest research or your individual circumstances. You acknowledge that any reliance on such information is at your own risk. If something seems questionable or unsuitable, please seek professional advice.
• Use Caution and Common Sense: You agree to use the Services at your own risk and to use common sense and caution when exercising or following any advice. Pay attention to your body’s responses; if at any time you feel pain, dizziness, excessive fatigue, or any discomfort, stop immediately and consult a medical professional if needed. You are responsible for exercising within your limits and taking appropriate safety measures (for example, warming up, using proper equipment, and staying hydrated). Never disregard professional medical advice or delay seeking it because of something you read on our site or an output from our AI.
• No Liability for Injuries: GRITFIT.AI is not responsible or liable for any injuries, illnesses, damages, or health problems that may result from following the exercises, programs, or information provided through our Services. You knowingly and freely assume all risk of injury, health issues, or even death that could result from your use of the Services. This includes risks from performing any workout moves, using any suggested equipment, adhering to any diet plans, or otherwise participating in activities suggested by GRITFIT.AI. You hereby release and discharge GRITFIT.AI and its owners, employees, agents, and affiliates from any and all claims or causes of action, known or unknown, arising out of your use of the fitness and wellness Services.

In summary, use of GRITFIT.AI is at your own risk. Always prioritise your safety and well-being. If you have any medical or health concerns, please seek advice from a healthcare professional.

Disclaimer of Warranties

GRITFIT.AI IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT ANY WARRANTIES OF ANY KIND. To the fullest extent permitted by law, we disclaim all warranties, express or implied, in connection with the Services and your use of them. This includes but is not limited to: implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not guarantee that the Services will meet your requirements, achieve any specific results, or be uninterrupted, error-free, or secure.

GRITFIT.AI makes no warranty regarding the accuracy, timeliness, or reliability of any advice, results, or information obtained through the Services. We do not warrant that any errors or defects will be corrected, or that the Services will be free of viruses or other harmful components.

You understand that use of the Services is at your own discretion and risk. Any material or data obtained through our Services (for example, workout suggestions or analysis of your form) is used at your own judgment. We are not responsible for any damage to your device or loss of data that results from using the Services or downloading any material. No advice or information (oral or written) obtained from GRITFIT.AI or through the Services shall create any warranty not expressly made herein.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above disclaimers may not apply to you. In such cases, any statutory warranties are limited to the minimum duration legally required and, if not legally required, are disclaimed to the fullest extent permitted by law.

Limitation of Liability

To the maximum extent permitted by law, GRITFIT.AI and its owners, employees, agents, partners, and licensors shall not be liable for any indirect, incidental, special, consequential, or exemplary damages arising out of or in connection with your use of (or inability to use) the Services. This includes, without limitation, any loss of profits, loss of data, business interruption, personal injury, pain and suffering, emotional distress, or other intangible losses, even if we have been advised of the possibility of such damages.

In jurisdictions that do not allow the exclusion of certain damages, we will be liable only to the extent of lawful limits. In any case, our total liability to you for all claims arising from or related to the Services will not exceed the amount (if any) that you paid to GRITFIT.AI in the twelve (12) months immediately preceding the event giving rise to the liability, or £100 GBP if you have not made any payment to us . This limitation applies whether the claims are based in contract, tort (including negligence), strict liability, breach of warranty, or any other legal theory.

Important: We do not exclude or limit our liability to you where it would be illegal to do so. This means that nothing in these Terms shall affect any rights you may have under law which cannot be lawfully limited or excluded. For example, in some places liability for death or personal injury caused by a party’s negligence cannot be excluded, and we would not seek to exclude such liability where applicable.

You acknowledge and agree that the above limitations of liability, together with the other provisions in these Terms that limit liability, are essential terms and that GRITFIT.AI would not be willing to grant you the rights set forth in these Terms but for your agreement to the above limitations of liability.

Indemnification

You agree to indemnify, defend, and hold harmless GRITFIT.AI, its parent company (if any), affiliates, officers, agents, employees, partners, and licensors from and against any and all third-party claims, liabilities, damages, losses, or expenses (including reasonable attorneys’ fees and costs) arising out of or in any way connected with: (a) your access to or use of the Services; (b) your User Content, including any allegation that your content infringes or violates the rights of a third party; (c) your violation of these Terms; or (d) your violation of any applicable law or regulation. We reserve the right, at your expense, to assume the exclusive defence and control of any matter subject to indemnification by you (in which case you agree to cooperate with our defence of such claim). You agree not to settle any such matter without the prior written consent of GRITFIT.AI. This indemnification obligation will survive any termination of your account or of the Services.

Termination of Service

We reserve the right to suspend or terminate your access to the Services at any time, with or without notice, for any reason – including if we, in our sole judgment, determine that you have violated these Terms or engaged in any conduct that we consider inappropriate or harmful. We will not be liable to you or any third party for termination of your access to the Services under these circumstances. Upon termination, you must cease all use of the Services, and we may immediately deactivate or delete your account and all associated User Content and data. We have no obligation to provide you with a copy of your content or data after termination, so you should ensure you retain your own copies of any information you need.

You may also discontinue use of the Services at any time by deleting your account or ceasing to access the platform. Termination of your account will result in the deactivation or deletion of your account and the forfeiture of all associated data, subject to our data retention policies mentioned earlier. The following provisions of these Terms will survive termination: any licenses you granted to GRITFIT.AI in User Content (for the content we retain as permitted), payment obligations you incurred, disclaimers of warranties, limitations of liability, indemnification, and any other provisions which by their nature are intended to survive.

Changes to these Terms

GRITFIT.AI may modify or update these Terms from time to time. When we make material changes to the Terms, we will provide notice to users by posting the updated Terms on our website or within the app, or by other reasonable means. We may also indicate the “Last Updated” date at the top of this document. Please review these Terms periodically. Changes to the Terms will be effective at the time of posting, or at a later date if indicated in the notice. If you continue to use the Services after the new Terms take effect, you will be deemed to have accepted the changes. If you do not agree to any updated Terms, you must stop using the Services.

Governing Law and Dispute Resolution

These Terms and any dispute arising from your use of the Services will be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. If you reside outside of England, you may have the protection of mandatory consumer protection provisions under your local law. We do not seek to limit those rights to the extent they cannot be waived by contract.

You agree that any disputes or claims arising out of or relating to these Terms or the Services will be subject to the exclusive jurisdiction of the courts located in England and Wales, and you consent to such jurisdiction and venue. However, we reserve the right to seek injunctive or equitable relief in any jurisdiction to protect our intellectual property or stop any unauthorised behaviour.

Class Action Waiver: To the extent permissible by law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. You further agree that you and GRITFIT.AI are each waiving the right to a trial by jury (if applicable in your jurisdiction) or to participate in a class action. This clause does not apply where prohibited by law.

Before pursuing formal legal action, we ask that you contact us to attempt to resolve the issue informally. Often, we can address your concerns without needing formal proceedings. Our support team can be reached as described below, and we will attempt in good faith to resolve any disputes or concerns you have about the Services.

Miscellaneous

• Severability: If any provision of these Terms is held to be illegal, invalid, or unenforceable, that provision will be interpreted in a manner to give effect to the intent behind it, or if that’s not possible, it will be severed from these Terms. The remaining provisions will continue in full force and effect.
• No Waiver: Our failure to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. Similarly, a waiver of any breach will not constitute a waiver of any subsequent breach of the same or any other provision.
• Assignment: You may not assign or transfer any of your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to an affiliate or in connection with a merger, acquisition, sale of assets, or by operation of law. These Terms will bind and inure to the benefit of the parties, their successors, and permitted assigns.
• Entire Agreement: These Terms (along with any additional guidelines, rules, or terms expressly incorporated by reference, including the Privacy Policy) constitute the entire agreement between you and GRITFIT.AI regarding your use of the Services. They supersede all prior or contemporaneous understandings and agreements, whether written or oral, regarding the same subject matter.
• No Third-Party Beneficiaries: These Terms are for the benefit of you and GRITFIT.AI (and our successors and permitted assigns). No third party has any rights to enforce any portion of these Terms.
• Force Majeure: GRITFIT.AI will not be liable for any failure or delay in performance of its obligations (other than payment obligations) if that failure or delay is due to causes beyond its reasonable control, such as natural disasters, acts of government, war, civil disturbance, labour conditions, or technological failures.
• Headings: Section titles and headings in these Terms are for convenience only and have no legal or contractual effect.

Contact Us

If you have any questions, concerns, or feedback about these Terms or the Services, please contact us at support@gritfit-ai.com. We will do our best to address your inquiry promptly.

By using GRITFIT.AI, you acknowledge that you have read, understood, and agreed to these Terms of Service. Enjoy your fitness journey with GRITFIT.AI, and remember to stay safe and healthy while reaching for your goals!